Website Metrics Crib Sheet
Total Users
What It Means: Unique site visitors during the reporting period.
How to Calculate: Count unique user IDs or cookies.
Example: 312 unique users.
Active Users
What It Means: Visitors active in a specific timeframe (e.g., 30 days).
How to Calculate: Filter Total Users by activity in the timeframe.
Example: 304 active users.
Views per User
What It Means: Average pages viewed per user.
How to Calculate: Total Views ÷ Total Users.
Example: 3.66 (1,112 ÷ 312).
Sessions
What It Means: A group of user interactions within a session timeframe.
How to Calculate: Count initiated sessions within the reporting period.
Example: 475 sessions.
Views
What It Means: Total pages viewed during the reporting period.
How to Calculate: Sum all page views.
Example: 1,112 views.